A former immigrant hotel and youth prison, The Lloyd hotel in Amsterdam’s Eastern Docklands is part hotel, part cultural embassy (and part architectural marvel with its transformation by MVRDV). It’s been around for seven years, but design like this doesn’t get less interesting with time. In a country that truly respects and fosters innovative design, the hotel’s interior line-up reads like a who’s-who of the most clever, kooky and talented Dutch superstars. Rugs by Claudy Jongsta in the café lounge; a bar and custom light fixture designed by Richard Hutton; furniture by designers ranging from Piet Hein Eek to up-and-comer Christopher Seyferth; the Rag Chair by Tejo Remy sitting inconspicuously in the hallway (it really is comfy); a rocking horse by Ineke Hans; ceramics by Hella Jongerious. Even shutters, drapes and architectural details, like staircases, are commissioned as art installations. I have admired so many of these pieces online, where they sometimes feel intimidating, but in person—where they’re mixed and matched, and can be touched and tested—the design comes to life in the playful, often tongue-in-cheek way it was intended. The 117 rooms span a star rating—from one to five, so there’s a pay-what-you-can range of possibility. One of the five-star rooms, designed to accommodate bad behavior from rock stars with an eight-person bed, more often plays host to families. Kids will also love the rooms with sprawling, peaked-roof ceilings and dangling swings.
The Lloyd is currently working on its second location to open this spring!
[Building and hotel room photos by Yamandu Roos; bed detail by Dorien Oxenaar; music room by Rob ‘t Hart Photography.]