I recently started poking around for a new place to go in Mexico this winter, even though I feel a strong pull back to the town we went last year, Sayulita. But so many friends and readers have asked about or gushed about Tulum, I decided to do some exploratory digging. I found a string of no-fuss beachside bungalows that all speak the same understated, bohemian thatched-roof vernacular. And the Coqui Coqui guest house and spa is pretty much right in line with that rustic aesthetic, but it comes with a rare thoughtfulness and exquisite taste. Owned by model Nicolas Malleville and his girlfriend Francesca, the thatched-roof stone buildings seem more residence than resort, every room thoughtfully and simply decorated with local artisan-crafted furniture and objects. These beautiful images by Todd Selby reveal spaces that feel both primitive (no internet or air conditioning or electricity aside from solar panels) and highly curated–a balance difficult to strike. In the budding Coqui Coqui empire of small-scale, authentic enterprise, there are also two other equally magical hotels, plus a cafe, shop and perfumery in nearby Yucatan towns (up to an hour and a half away).