This month, I wrote a story about a new brand of innkeeper for the re-imagined and redesigned Conde Nast Traveler, which is stunning thanks to Pilar Guzman and Yolanda Edwards and their powerhouse team. The personality-driven inn means that the owner is not only a pivotal part of the experience, they are the experience. Their good, quirky and eccentric tastes and big personality informs every last detail — from cooking and serving meals to outfitting the space with hand-picked furniture, art and books from their personal collections. These are people who invite guests into their homes — their worlds — and the connection they make with guests becomes the very thing worth traveling for.
One of the three places featured, Trasierra is a former olive mill turned country house that owner Charlotte Scott brought back from dilapidation 20-plus years ago. When she moved in, they lived there for a few years without electricity. It’s been her life’s work, and and now, her signature can be found in every corner — handmade pillows, fabric draped over tables, wicker baskets and straw hats hanging on walls, herbs drying from arches and doorways, cut wildflowers displayed in pitchers — and even outside, where she designed hikes through the 350-acre property based on where flowers look prettiest during certain times of day. All four of her children are involved (and always have been, even when they were little). One of her daughters cooks, another teaches yoga. One of her sons helps organize excursions to wineries and gaming estates, and the other is a musician who visits regularly and still helps out. When I talked to Charlotte about her innkeeping ethos, I was inspired by her refreshingly laid-back approach to making Trasierra “a place that nourishes.” Below, a few insightful tidbits from her no-flash take on hospitality.
On “no flash”: There’s no flash here. No obvious displays of wealth or luxury. It’s more relaxing when you don’t feel intimidated. It’s not untidy, but it’s not perfect either. There’s no place to go to show off. It’s an equalizer and that’s very important. You see so much nature, it shows you where your place is.
On creating comfort: This is where I would love to be a guest. It’s a natural spa without any of the fuss. No body feels in awe of anything. All the rooms are different, because I’ve had to do them at different times as I had money. They all have charms, which makes it feel like a home, not a hotel.
On privacy: I’ve mastered becoming an unseen presence. If I’m asked, I’ll join a guest for a drink or dinner, but otherwise, it’s the guest’s house. I’m not hovering. If they want to move a chair or a cushion, I don’t want them to feel like someone is breathing down their neck.
On the importance of disconnecting: We arrange everything for guests, so you don’t have to panic about whether there’s wifi in every room. It teaches people how to relax. You don’t have to have an office in your room. Otherwise, you’re bringing your distractions with you on your holiday. Too many people travel with their computers, and they never really get to have a vacation.